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Value Analysis Products

Find a product that fits your needs

How does the Value Analysis Expert Help? 10 minute consultation

Free
  • Learn what we do for companies and products like yours
  • Find out what we cost to hire
  • Learn the Top 3 things VACs want to see… for free.
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Value Analysis Expert 30-min Consultation

$ 199
  • Perfect for an individual rep frustrated by Value Analysis Processes
  • Double your New Product Request Success Rate with a Home Run Executive Business Summary for 1-product of your choosing
  • Also good before submitting a New Product Request for a specific health system
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Full Day Value Analysis Consultation

$ 4995
  • Perfect for a High-Performing Sales Rep looking for an edge, a Marketing Director trying to sell more product, or a VP of Sales who wants his/her team to win every day.
  • 1-hour course - “Everything You Wanted To Know About New Product Approvals and Value Analysis Committees But Were Afraid To Ask.”
  • 1-on-1 review of your product with Value Analysis Expert Mark Copeland
  • Pro Forma Template for every Health System
  • Home Run Executive Business Summary for your product and template
  • Sales Strategy Roadmap to employ moving forward for your W2 or 1099 reps to use
Book Now

Common Questions

Clarity.  A game plan.  A strategy.  A playbook and a script.  Plus an advisor who listens to you and understands what you are dealing with, and can help.

Mark has been helping sales representatives and medical device companies with the Value Analysis process for 15 years.  He will help you or you can have your money back!

Mark has interviewed over 40 Value Analysis team members from across the country, and has 4 as collaborators so that everything we discuss is time-tested and relevant to today.  Additionally, Mark is a member of the Association of Healthcare Value Analysis Professionals (AHVAP).

We will make it seamless and easy for you to get started.

Yes, just call (717) 579-8144 or email [email protected] and Mark will respond the same business day.

You can cancel the MVP On Call any time.

Testimonials

"Mark has done a remarkable job of leveraging his experience working with SPD, Value Analysis, and the C-suite at hospitals to provide invaluable insight and strategic direction on how to get new products approved."
Stefan VojtVP Sales, EDGe Surgical, Inc.
"Mark is the real deal. In a world of buzzwords, tryhards, and sleuths, Mark stands out with his extensive boots on the ground experience in the medical sales industry. Very few people I know are willing to assess and change their perspective, approach, and actually EXECUTE on their plan like Mark has. Conversations with him are refreshing and uplifting to know I have a like minded, ethical salesperson who walks a parallel walk of getting people what they need in the healthcare world."
Clayton Stiles, RN BSN RCESCEO, Lightbulb Cardiac LLC
"If you're in surgical sales and you have not scheduled a call with the Value Analysis Whisperer Mark Copeland, then repeat after me in your best Joker voice... "You know what I am? I'm a dog chasing cars. I wouldn't know what to do with one if I caught it." I'm incredibly grateful to Cope for helping us gain a better understanding of what they're actually looking for in all of these VAC meetings. He spent hours educating us and even created a custom tailored plan to help us accomplish our very lofty goals for the future. "
Brian McGarryOwner, Slainte Surgical
"This is the guy you need if you are launching a med device product and just heard “Can I see your VAC pack?" "
John AllemanFounder & General Partner , Endeavor45, LLC
" I watched Mark's last webinar presentation. If you sell to healthcare this is essential training and will be more than worth your time. Don't make the mistake of thinking that you already know what Mark is going to teach you. Seriously. Don't."
Mace Horoff Renowned medical device Sales Trainer
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Use our interactive checklist and calculator to guide you through the value analysis process.